However, for Ahmad, who has been working on the game for the past three years, Ludo is now more work than leisure. In fact, I like to play high risk, high stake games,” Jaiswal said. The average age group of the majority of Ludo players as per Ahmad and Jaiswal is between 18-34.

Witnessing similar results, Afsar Ahmad, co-founder, GameBerry Labs- maker of Ludo Star, saw 300% jump in daily user engagement after the lockdown kicked off with the average daily time spent being 1.5 to 2 hours. “While the daily average time spent on the game increased from 32 minutes to 49 minutes, there is a considerable amount of people who play the game for 4-5 hours daily,” he said. He added that before the lockdown, they were using 8 servers, but to make the platform work smoothly without crashes and lags, they had to increase the number of servers to 200 after the lockdown began. “We were not prepared for that,” he told ET Digital. However, Jaiswal and his team had not anticipated such a huge spike. According to Vikash Jaiswal, founder and CEO, Ludo King, the firm’s active user base of 1.5 crore before the lockdown increased to 5 crore users per day from all across the globe after the lockdown began. A game familiar to all generations, Ludo once again found its momentum, this time through digital means.Īn indication of this rekindled friendship is the booming user base of Ludo King, whose tagline itself reads ‘Recall your childhood’.

Confined in homes with friends and family, the lockdown was no less than a nostalgia trip for many, where people rediscovered the joy of watching Ramayana and Mahabharata on television. Just like Kazi and Tayal, a sizeable number of people in the country have rekindled their relationship with the age-old game. It is an old childhood game for many and people feel an emotional connection towards the game.” When asked why Ludo particularly became famous during the period, he said, “Anyone can play Ludo, be it your family members, friends or strangers. “Since a colleague suggested the game, I have been playing at least 2-3 games every day post lockdown,” he said. Some 1000 kilometers away in Gurugram, 27-year-old Yogesh Tayal too joined the bandwagon of the Ludo rage during the lockdown.

Game ludo king